Health care market Free Essays

Medicinal services is a complex of various types of administrations, supplies and cares which can be identified with wellbeing of an individual. It additionally incorporates restorative, demonstrative, preventive, support (palliative consideration), just as advising. It likewise incorporates administering of recommended prescriptions and their deal. We will compose a custom article test on Social insurance advertise or on the other hand any comparative theme just for you Request Now (Glossary of Common Terms p.1) Old style idea of market, which guesses nearness of the client and the dealer, who have positive qualities and are prepared to go into commonly useful trade, permits to look at circle of medicinal services as social insurance market of clinical administrations (The human services commercial center p.1), which can be separated into three sub-markets, which are commonly associated. â€Å"Throughout the wellbeing area †from administration conveyance, counseling, financing and pharmaceuticals to biotech and hereditary qualities †the matter of human services has become progressively complex† (Health division the executives p.1) [Table 1] 1. The legislative social insurance advertise. Legislative segment isn't enormous. Clinical help here is analyzed as social great, from utilizing of which have focal points all residents. Efficient relations among government and clinical establishments are portrayed as relations for the outsider: clinical organization is a maker of clinical administrations, and the legislature is the purchaser, though populace of nation utilizes those administrations (on the off chance that the residents are safeguarded, they can utilize clinical assistance). Comparable to this reality, the legislature can't totally assess quality and amount of administrations, which are required by the purchaser. Populace, as genuine purchaser, can't impact the degree of installment for administrations and clinical foundations, since interest for administrations from his side isn't dissolvable. The administration likewise â€Å"pays for about a large portion of the medicinal services bought in this nation, through the national health care coverage for poor people and older known as Medicaid and Medicare.† (Sheldon Richman, p.1) 2. Protection showcase Venders of clinical administrations in the protection showcase are clinical organizations, and the purchasers are residents which have formal protection. In any case, getting administrations doesn’t joined by trade of esteems between clinical foundations and residents who have protection, †accepting of clinical assistance is ensured in correspondence with agreement of protection, closed among safety net provider and customer. Considering these conditions, beneficiary of clinical assistance is an individual, who has protection, however he isn’t a payer for the dealer for clinical establishment, and he doesn’t have advertise esteem, since he doesn’t pay for administration himself. The immediate payer †the back up plan †isn't a member of market relations, since he doesn’t take an interest in procedures of trade at the human services showcase. Other than division of product and cash streams, medical coverage advertise really has no rivals in costs, in light of the fact that really the procedure of installment and states of administrations gave is executed inside the restrictions of regional program by immovably settled rates. Another point that there is no contenders is that the patient from the first run through of entering clinical foundation picks this clinical organization and is restricted in accepting clinical administrations inside the constraints of that positive program of that distinct clinical foundation, since he has a rundown of clinical foundations, which offer support as needs be to his protection. We can't not to see one significant bit of leeway: social insurance protection advertise varies from that of wellbeing market, which requests installment for clinical administrations, in light of the fact that the individual, who has protection of such clear clinical foundation doesn’t need any extra cash to pay for clinical assistance, in the event that the sickness or mishap is demonstrated in his protection. Another point is that later on, in the event that the patient is completely happy with administration given, he can turn into a consistent patient, which utilizes extra administrations of that distinct clinical establishment, which are excluded from his protection. In such a manner social insurance protection advertise makes a great job for clinical establishments, on the grounds that as per insights, costs for drawing in of new customer are multiple times a greater amount of those, which you spent for saving the purchaser you as of now have and who is as of now utilizing your clinical assistance. Among the biggest medical coverage programs in USA is Medicare programâ (Medicare Program, p.1) 3. The human services market of payable administrations. The patients here are the customers and they are prepared and can pay for clinical top notch administration, and specialists or clinical establishments are the dealers, and their inclinations are associated with repayment of costs and getting benefit. Due to steady increment of rivalry at this market, they make conditions for consistent improving of administration quality, search of new items and advances just as severe single-out of ineffectual procedures and members of the market. Level of recommendation relies upon capacity of clinical foundation to respond deftly on the continually expanding request: so as to increment or to diminish amount of essential administrations. Sadly, such adaptability isn't generally conceivable, on the grounds that these days this specialty of social insurance showcase involve clinical establishments, which have various types of property, distinctive subjection and channels of financing, so even in economic situations volume of proposed administrations not generally relies upon their genuine producer. In any case, precisely on producer depends decision of that mix of coordinated boundaries, which are called complex of showcasing (administration or complex of administrations, cost, offering a support to the buyer, method of recommendation and advancement of administration, work force of clinical foundation, and so forth), controlling with which association attempts to fulfill requests of patients in the most ideal manner and to transform salary into genuine increment of administration quality. Instructions to refer to Health care showcase, Papers

Exploratory essay Example | Topics and Well Written Essays - 1750 words

Exploratory - Essay Example I have taken data from other essential and optional assets to show that utilization of natural food has more preferences to human wellbeing, the earth and the economy than utilization of GM food; however before I had amassed this information, I was at that point of the feeling that expending natural food is better that devouring GM food. This view was framed by my very own understanding; I had bought some GM strawberries and in spite of the fact that they were huge and glanced immaculate in appearance when contrasted with the littler and strangely formed natural strawberries, they were boring contrasted with the better natural strawberries. I had additionally realized that natural food doesn't utilize synthetics, for example, pesticides or alter the qualities of food similar to the case with GM food, so I expected that eating natural food would be a lot more secure. In spite of the fact that this appears to be a one-sided see, I conducted the exploration and analyzed numerous article s on both GM and natural food to see whether my assumptions about the advantages of natural food were valid. The data I found did really prove my suspicions about natural and GM food, thus, my examination question remains that devouring natural food is more worthwhile on the grounds that it tastes better than, is more ecologically cordial than, is more secure to human wellbeing than, and greater at advancing nearby economy than, utilization of GM food. 1. Section 2: What I have adapted so far about my subject (the hunt). 2. Chait, n.p Chait, Jennifer. 8 Reasons Why Consumers Should Buy Organic Food.Http://organic.about.com/. N.p., n.d. Web. 08 July 2013. . 3. Natural food is better than GM food since eating it is delectable, safe and doesn't contain any synthetic concoctions. Additionally, its creation limits hazard to the earth, since it doesn't dirty water bodies like creation of GM food does, and neither does its cultivating procedures bring about soil disintegration and harm to the land. 4. (a) Chait exhibits that not exclusively is utilization of natural food

Developing a Strong Speaking Voice With Social Anxiety

Developing a Strong Speaking Voice With Social Anxiety Social Anxiety Disorder Treatment and Therapy Social Skills Print Developing a Strong Speaking Voice With Social Anxiety By Arlin Cuncic Arlin Cuncic, MA, is the author of Therapy in Focus: What to Expect from CBT for Social Anxiety Disorder and 7 Weeks to Reduce Anxiety. Learn about our editorial policy Arlin Cuncic Updated on September 18, 2019 Social Anxiety Disorder Overview Symptoms & Diagnosis Causes Treatment Living With In Children Alan Graf / Getty Images Individuals who are dealing with social anxiety disorder (SAD) often struggle with voice issues. People with SAD tend to use a quiet and weak-sounding voice and may mumble. Tension resulting from social anxiety is usually the culprit, as this can interfere with showcasing your best voice. More often than not, those with social anxiety disorder?? give the impression through their voice that they want to be left alone. Whether or not it is fair, having a weak voice affects how other people view you. Your voice establishes the type of relationship that you want to have with someoneâ€"whether it is one of friendliness and acceptance or being standoffish. Set a Goal to Improve Your Speaking Voice While your voice is partly influenced by the size of your vocal cords, it is possible to improve various aspects of your voice to create a positive impression when you speak. In short, your goal should be to develop the best possible version of your own voice, one that is: PleasantWarmTrue to your personalityExudes strengthEasily heard by othersRich and variedClear and articulated. If your self-esteem is so low that you dont think you even deserve to have that big, full, rich voice, think of it this way. Developing your best voice is actually helpful to others as it makes it easier for them to converse with you. Analyze Your Voice The first step in improving your voice is to analyze where it might be deficient because of your social anxiety. You can complete this step either by enlisting the help of another person, or creating an audio or video recording of yourself when in conversation. To analyze your voice, use the voice profile found at the end of the manual?? by Toastmasters International (or separately online as an evaluation resource). Go through each item and rate your voice on the scale from ineffective to effective for each of the characteristics identified by Toastmasters, from loudness/volume, pitch, voice quality, articulation (including word choice), to timing or rate, and vocal variety. 7 Problematic Speech Characteristics Once youve completed your voice profile you will know the areas in which you need to devote your attention. Below are some of the potential problems you may have identified that can be associated with social anxiety disorder.?? Monotone: You speak in a very narrow range of pitch, which can make what you say sound uninteresting.Too Quiet:  You speak too quietly, to the point that others have trouble hearing you.Mumbling:  You move your lips very little when you talk and dont pronounce words clearly.Too Slow:  You speak at an overly slow rate (less than 120 words per minute), which can cause listeners to lose interest.Too Fast:  You speak at an overly high rate (more than 160 words per minute), which can make you sound nervous and frustrate listeners.Too Low:  An overly low-pitched voice can be hard for others to hear.Too High:  An overly high-pitched or nasal voice can make you sound nervous or whiny. Tips to Improve Your Voice 1. Posture When you are standing, pretend there is an imaginary string pulling upward on the top of your head. When you are sitting, be sure not to slouch over. Good posture allows your lungs to fill up properly, which can improve the quality of your voice. 2. Rate of Speech The ideal rate of speech is between 120 and 160 words per minute. You can determine your rate of speech using the following simple steps: Choose a few paragraphs from a book or magazine.Using a stopwatch, read the selected article or book for one minute at your normal speaking rate (most people speak at the same rate at which they read).  Mark the point at which you hit the one-minute mark. Then, count the number of words up until that point. If you find that you are a fast talker (rate over 160 words/minute),  practice the same section again taking 2 seconds to say each word.  If you find that you are a slow talker (rate less than 120 words/minute), practice the section again reading it as fast as you can. Do these practice exercises regularly and you should find that your rate of speech gradually improves. 3. Get Your Voice Out of Your Throat People with social anxiety disorder may have tense throat and jaw muscles. Learning how to relax these muscles will make it easier to speak with a pleasant-sounding voice, rather than one that sounds constricted. It is easier to project your voice when you move it forward out of your throat. Practice the following exercises recommended by Toastmasters??  several times a day for a few minutes each time: Yawn and drop your jaw as far as it will go. Hum with your lips closed and your jaw loose.With a relaxed throat, repeat words such as hang, harm, lane, main, lone, loom.Massage your throat muscles to get rid of tightness.Repeat sounds such as nah, nay, nee, no, noo. Again, drop your jaw and relax your throat. As you practice these exercises, note how tense your throat and jaw feel at the beginning and how they gradually relax. You can also practice throat relaxation by counting while keeping your throat and jaw relaxed. Do this while lying on the floor, then while sitting, and finally while standing. Your goal should be to eventually count to 100 with all muscles relaxed and taking a new breath after every 5 minutes. 4. Breathe From the Diaphragm When you speak, it should feel as though your breath is entering from your belly, rather than being pulled down your throat. Proper breathing means letting your belly rise when you inhale and fall when you exhale. A voice that originates in the diaphragm commands attention and sounds more attractive. The following are examples of exercises for you to get better at using your diaphragm when you breathe: Complete exhalation:  Exhale until you have let out every last breath. This will force you to do a full deep inhalation.Holding your breath:  Hold your breath for counts of 15, 20, 30, 45, and 60 seconds (gradually working your way up) to strengthen your diaphragm.Closed lips laugh:  Close your lips and laugh silently through your nose. This will naturally engage your diaphragm.Yoga bends:  Bend over at your waist and hang limp to naturally expel air.Counted exhales:  Exhale to a count of 5 and then 10. 5. Vary Your Pitch Your voice should express emotion and conviction rather than come across as a monotone. People with social anxiety disorder tend to use a narrow range of pitches when they speak because they feel restricted and uncomfortable. Practice varying your pitch by reading aloud from a book or magazine and varying the pitch of different words and sentences, making them rise or fall. You can also expand the range of your voice. First, determine your range by singing along with notes on a piano (real, or even an online one?? will work). Find the lowest and highest notes you can sing. Then work on trying to expand your pitch by practicing lower and higher notes each day. 6. Articulation Individuals with SAD may mumble as a way to avoid being in the spotlight. Mumbling is akin to talking with something in front of your mouth - its distracting and frustrating for listeners. Articulating your words starts with making a decision to be careful when you speak. When you talk, make a point of opening your mouth and using the full range of motion of your lips. You can also do some exercises with your lips, such as puckering and widening your lips, 10 times slow and then 10 times fast. 7. Volume People with social anxiety disorder tend to speak too quietly, which can make them seem invisible or cause them to be overlooked during a conversation. Ironically, as you begin to speak louder, you might even find that your confidence grows and anxiety is reduced. Practice increasing the volume of your voice by singing the sound ah, and gradually increasing until you hit your maximum volume. Do this regularly to practice your ability to speak more loudly.Practice speaking more loudly by talking to someone who is on the other side of the room. This works especially well if there are others present and you have to speak louder in order to be heard. In addition to speaking loudly enough to be heard, it is important to also vary the volume of your voice for emphasis. Practice by reading a section of text and varying the volume of your voice to emphasize important words. 8. Focus on Delivery When you are making small talk, focus more on your delivery and worry less about the content of what you are talking about. It is more important that you speak in a loud and clear voice than have amazing things to sayâ€"because after all, small talk is about building relationships. 9. Get Professional Help If youve tried and failed to improve the delivery of your voice, it might be worth enlisting the help of a professional. You could sign up for singing or acting lessons, or even work with a private voice coach. It could only take an hour to develop your best voiceâ€"plus lots of practice to make sure it becomes internalized. Research on Voice and SAD A 2014 study?? found that in an experimental condition that made people with SAD feel excluded, they subsequently showed decreased vocal confidence, in contrast to those without SAD. Therefore, if you have a diagnosis of social anxiety disorder, be sensitive to your own reactions to rejection.  Do you drop to a low mumble if you feel rejected? If so, you will need to be extra vigilant to be aware of that tendency and to draw on the new skills you have learned when your anxiety is triggered. 10 Ways to Have More Confident Body Language

Thomas Paine Crisis Number 1 - 913 Words

Steven Oshiro Ms. Neumann Language Arts 3 November 24, 2014 Thomas Paine: Crisis Number 1 Being an American means to represent the justice, natural rights, and freedom for an individual. Many citizens indulge in these terms and make their own personal lifestyles out of them. Throughout history Americans have constantly fought for their rights. Some battles lasting longer than others, for example, the fight with Great Britain lasted over 7 years. At that time, due to the length of the fight, many had begun to rebel and form organizations that went against Great Britain. Most of these groups all had a similar goal; helping the American colonies and the nation fight back against Britain. All those who were part of an organization felt that the relationship with Britain had been more harm than help. They had viewed it as more of a contract, since the colony’s voices and opinions were not heard, or at least not taken into consideration. As the American’s power drastically fell along with their moral, Thomas Paine, an English American activist and revolutionary, h ad delivered multiple speeches, together known as â€Å"Crisis No.1†, which gave the colonies the encouragement needed to continue their fight for rights. Part of America’s independence and freedom was a result of Thomas Paine’s literature, since most of his work had focused on the importance of supporting the fight for independence. For example, â€Å"Crisis No.1†, a series of pamphlets that had continually spoke of the coloniesShow MoreRelatedThomas Paine, an American Philosopher1267 Words   |  6 PagesAn American born philosopher, Thomas Paine, was a strong adherent for independence and was agnostic in the government. Born on January 29, 1737, Paine lived what we would now call a tough life (http://www.britannica.com). At a young age, Paine had to withdraw from school to help his father with work. He attempted many jobs such as a hunting smuggler and a collector of tobacco and liquor taxes (http://www.britannica.com). Paine failed at those other jobs he tried and in 1774, moved to PhiladelphiaRead MoreThe Declaration Of Independence Is The Founding Document Of American History1362 Words   |  6 Pagesrhetor ic to drive their point home. Thomas Paine’s article â€Å"The American Crisis: Number 1† states that the best thing for American people to do is to fight for their independence from Great Britain. His aim for writing this article was to convince everyone that their best option is to become an independent country. Thomas Paine was able to accomplish his goal through the use of figurative language, his tone and the use of rhetorical devices. Paine uses figurative language in abundanceRead MoreRhetorical Analysis Of Patrick Henry s Speech At The Virginia Convention1915 Words   |  8 Pages Patrick Henry, Thomas Paine, and Thomas Jefferson all made arguments in favor of separation of the American colonies from Great Britain; many of these appeals were persuasive for different reasons, whether that be logical, emotional, or pertaining to credibility and trust, which is to say logos, pathos, and ethos. First of all, we will examine Henry’s arguments during his speech at the Virginia Convention. Then, we will identify Paine’s appeals in a part of his essay, The Crisis n1. Lastly, we willRead More Thomas Paine: Patriot and Writer Essay2053 Words   |  9 PagesThoreau were not the first to utilize these ideas. Thomas Paine, a well known Revolutionary hero, is an origin of transcendentalist ideals. While his views were not exactly those of the modern transcendentalists, Thomas Paine generated very similar idea s in order to advance his revolutionary ideas. This new style of writing was an integral part of the reason for his writings popularity and success, reserving him a place in American history. Thomas Paine utilized early elements of transcendentalism inRead MoreThomas Paine And John Paine Essay1835 Words   |  8 PagesIntroduction Thomas Paine was born to Joseph Paine and Francis Cocke Paine in January, 1737. Paine’s father was Quaker, and his mother was Anglican. The religious controversies haunted Paine throughout his life. His personal life ended in divorce and destitution. After barely avoiding debtor’s prison in 1774, a mutual friend introduced Paine to Benjamin. This introduction would change the course of Paine’s life. Franklin was immediately impressed with Paine and wrote a letter of introduction forRead MorePrivilege And Oppression By Thomas Paine Essay1165 Words   |  5 Pageswholeness and community, which one would expect upon reading Thomas Paine s passage. It instead is littered with videos of protests and fights, church shootings, riots, racist graffiti, and other hate crimes. Paine has an idealistic view of America, and while Americans have the capacity to join together (as shown following the 9/11 terrorist attacks) we also have struggled throughout history with racism, and continue to today. At the time Thomas Paine wrote his passage, America was hard set in its racistRead MoreThe Death Of The British War1884 Words   |  8 PagesCatherine King Am Lit 1 October 2014 Before America had separated from the British, the colonies suffered under a long despotic rule under the British crown. But, as many realize, it is difficult to stray from what one knows. People were reluctant to separate from the British. They were scared that their small section of land in North America wouldn’t flourish without help from the British, and for this reason, they did nothing when the British inflicted upon them a number of injustices, despiteRead MorePuritan Verse Twenty Century Deist Thinking2525 Words   |  11 Pagesmeetings. Effects of the Great Awakening remain a part of our society today. Religious toleration and diversity became an important outcome of the revivals. Deism gained momentum, Thomas Jefferson, Ben Franklin, and Thomas Paine reflected their Deist beliefs in the writings. In The Declaration of Independence, Thomas Jefferson constantly reflects the Deist ideas of human reason and a Creator God. For example, Jefferson states, â€Å"all men are created equal; that they are endowed by their Creator withRead MoreThe Traditional Global Environment Evolved Into The Modern Global System1233 Words   |  5 PagesQuestion 1: Starting in 1900, the traditional global environment evolved into the modern global system. As international relations scholars have attempted to examine and explain this change, six worldviews have emerged. These are Realism, Liberalism, Idealism, Neo-Marxism, Constructivism, and Feminism. In an essay format answer, you are to discuss the main characteristics of each worldview. One of the peculiarities of research of international relations is the variety of conceptual constructionsRead MoreThe Autobiography By Benjamin Franklin1952 Words   |  8 Pageswith them make his audience, Americans, question their ties to Britain and find camaraderie in the knowledge that Americans had become a new Society separate of the British. The Crisis Thomas Paine, an American Colonial writer during the American Revolution, wrote a persuasive essay â€Å"The Crisis, Number 1†(17760 in which he implores that the colonists â€Å"lay [their] shoulders to the wheel; better have too much force than too little, when so great an object is at stake.† in regards to the freedom

The Birth Of The Renaissance Era - 1093 Words

During the birth of the Renaissance era there were many prominent people to have come out of Florence. Some of the greatest poets, artists, orators, and statesmen to live were alive and flourishing during this time period and they all seem to share one common set of ideals that set them apart and distinguish them from others of this era. This set of common set of principles would come to be know as the â€Å"universal man†. A man that was truly from the time and was all about patriotism and love for his birthplace. They all seem to have a general set of common attributes about them and Buonaccorso Pitti is no different. There are three features of Pitt’s diary that demonstrate that he was in a fact a Renaissance man: The first being, his love for adventure and his financial ability to be successful, the next being his ability to converse with anyone of any social status, and the final, perhaps most important is his love and devotion for the Republic of Florence. So, the question at hand is, does Buonaccorso Pitti live up to the ideals and characteristics of the â€Å"ideal† Renaissance man? The answer is yes, and it can thoroughly be seen throughout his family diary. Starting with the very beginning of this record, Pitti strikes you as a very audacious individual, who likes nothing more than to travel around enjoying the company of the upper echelon in society and taking his chances by gambling with his money. Even when he appears to run out of currency of his own, he still somehowShow MoreRelatedThe Renaissance Era Was A Prosperous Time For Art From1359 Words   |  6 Pages The Renaissance era was a prosperous time for art from the 15th century to 17th century. Europe had reached the end of the middle ages. The middle age is often defined by characteristics such as martial order and absolute hierarchy. European countries did not thrive in terms of technology nor have any advancements in terms of the economy either. The Renaissance period which came after the middle age completely contrasts its preceding era. A new philosophy that later on came to be known as ‘humanism’Read MoreAdoration Of The Magi And Bruegi Analysis1044 Words   |  5 Pages The two paintings Adoration of the Magi, by Botticelli, and Peasant wedding, by Pieter Bruegel the Elder are both Renaissance art works made in the 14th and 15th centuries. Botticelli completed the Adoration of the Magi during the Italian Renaissance. The piece was commissioned by Cosimo de’ Medici and encaptures the Medici family witnessing the birth of Jesus Christ. Likewise, Pieter Bruegel the Elder completed the painting Pheasant Wedding in 1567, which is a depiction of the local pheasant’sRead MoreBirth of Sain John the Baptist Painting1044 Words   |  4 PagesOne of the common myths on understanding the difference in middle age and Renaissance period is that Christian elements disappeared in people’s life and that the community totally flipped from ‘religious’ to ‘secular’ society. However, with the change in the society through the extensive amount of trades and cultural contact with the vanished civilization of classica l era, people of Renaissance realized how to be ‘human’. Previously, medieval people only express themselves through God and churchRead MoreThe Impact Of Renaissance On Italy And The Renaissance969 Words   |  4 PagesIntroduction Renaissance was a series of revolutions and changes that originated in Italy and had wide spread impact very rapidly in the entire Europe. All the developments and changes were done to keep in mind and keep pace with the local environments and situations. The developments were frequently connected to encourage cultural developments without affecting the basic idea and conventional heritage of the country. Many artists and military personnel also took part in the revolution where theRead MoreChildbirth And The Italian Renaissance1741 Words   |  7 PagesChildbirth and Childbearing in Renaissance Italy for upper status woman, was far different than what childbearing is compared to today’s standards. In renaissance Italy it was said that woman only had one purpose and that purpose was to have many legitimate babies, especially for the nobility and upper status couples. From having these babies, the family could inherit a lot of wealth (King, M. L., 2003). This differs greatly i n todays society, as now woman’s primary function is not only to produceRead MoreRenaissance Art Analysis1097 Words   |  5 PagesThe Renaissance was a period in history known as celebration of knowledge, through various forms of art including sculpture, painting, etc.,. In relation to previous periods, artists during the Renaissance use their art to serve as a representation of both their beliefs, and social trends. Using this means of portraying information, art became a subjective tool to educate the population. In using art to represent the artist’s beliefs, opinions, and social trends; artists also transformed into poetsRead MoreHistorical And Philosophical Movement Of The Renaissance1596 Words   |  7 PagesThe renaissance became a historical movement that marked the beginning of individualism and modernity through the unification of philosophers, artists, writers, and poets. Although it has no fixed beginning, most theories placed the beginning era in the ea rly 14th century. The renaissance profoundly affected European Intellectual life through the introduction of different perspectives, ideas, innovations, literature, art, science, religion among many other aspects that continue to shape modern philosophyRead MoreEssay on Renaissance vs Neoclassicism1295 Words   |  6 PagesTrefren, D Renaissance VS Neoclassicism How could two periods such as the Neoclassicism and the Renaissance be so successful and be focused on very different things? Neoclassicism and the Renaissance are two major periods in the history of art during which different forms of art including architecture, painting, music and visual arts, significantly advanced. It was during these periods, different artists became very famous as a result of the masterpieces reflecting how the ideologies and artisticRead MoreEssay on Renaisssance versus Baroque Periods967 Words   |  4 Pagesbaroque and renaissance periods are two different periods. The renaissance period rolled into the baroque era. There were changes made over the years from the baroque to the renaissance period. Differences in style accumulated along with views of art and music. Baroque era covers the period between 1600 and 1750 beginning with Monte Verdi (birth of opera) and ended with deaths of Bach and Handel. The term baroque music is borrowed from the art history. It follows the Renaissance era (1400-1600)Read MoreComparison/Contrast Renaisssance and Baroque Essay967 Words   |  4 Pagesbaroque and renaissance periods are two different periods. The renaissance period rolled into the baroque era. There were changes made over the years from the baroque to the renaissance period. Differences in style accumulated along with views of art and music. Baroque era covers the period between 1600 and 1750 beginning with Monte Verdi (birth of opera) and ended with deaths of Bach and Handel. The term baroque music is borrowed from the art history. It follows the Renaissance era (1400-1600)

Canadian Blood Services Free Essays

Company Environment The company Customers Competitors Regulatory Situation Global Environment Major developments and general industry Trends Opportunities and threats Marketing Strategies Mission and Corporate Values Objectives Strategies Marketing Functions Product Price Promotion Place Analysis and Suggestions M analysis G analysis Conclusion Bibliography Appendix Global Environment Major Developments General Industry Trends According to a survey conducted by the Pet Products Manufacturer Association, more than 71. 1 million or 63% of U. S. We will write a custom essay sample on Canadian Blood Services or any similar topic only for you Order Now ouseholds have a pet. (Gundersen, 2008) The pet food market has proven to be a very attractive market, according to the 2009-2010 American Pet Products Association, it is estimated that US$47. 7 billion was spent on pets in the US in 2010, with US$18. 28 billion being spent on pet food alone. The strong spending comes amid price increases in nearly every pet food category, the result of rising costs of fuel, ingredients and transportation for manufacturers. (Taylor, 2010) Opportunities: One of the biggest advantages NPP has is that it is a subsidiary of Nestle. What this means is that NPP can rely on the substantial and large funds of its parent company in order to expand its line of products, do some more aggressive marketing and pricing and have a cushion to fall back on in case of having sales decrease. The second great opportunity for NPP is the fact that pet owners are seeking for more luxurious products for their pets and they’re getting greater interest in what they feed their pets with. What this means is that the pet food market is expanding rapidly, especially in North America. According to a survey conducted by the Pet Products Manufacturer Association showed that in the U. S. more than half of the households have at least one pet in their houselod. (Gundersen, 2008) Threats: As in any business, one of the biggest threats is having numerous competitors; this is a big concern to NPP considering that they are not the leading company in the pet food industry. Not only NPP has to compete against the already established big pet care companies but there is a trend that all major pet care retailers are starting their own line of products. Having all these product lines and competitors only mean lower sales as more consumers decide to switch brands. Although North America is a well-established and growing market for pet care products, there are some other markets where customers are not well educated about the products and this may be an obstacle. An example provided by the Datamonitor report about NPP gives an example of owners believing home meals are more nutritious for their pets than commercially prepared food for pets. This is a common misbelief in emerging markets. Company environment The Company: The company we decided to research is Nestle. Nestle is currently the largest food and beverage company in the world. This company has a wide range of products such as milk based products, ice creams, prepared dishes and pharmaceutical products as of beverages. Its top brands or the ones that contribute the most to the company are Nestle, Nespresso, Maggi, KitKat, Purina and Friskies among others. Nestle is a Switzerland based company that was surged back in 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestle, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactee’ in Vevey, Switzerland. The two companies merged in 1905 to become the Nestle  you know today, with  headquarters  still  based in the  Swiss town of Vevey. The company is currently employing over 328 000 employees worldwide and has factories or operations in almost every country in the world. For the purpose of the marketing review, we decided to talk specifically of one of the many brands that Nestle owns, being this â€Å"Nestle Purina PetCare Company† or NPP. This subsidiary is one of the most influential brands of Nestle and its main focus and line of products rely on the manufacturing of pet food products. The headquarters for this branch of Nestle are located in St. Louis, Missouri in the United States of America. Customers: Nestle Purina PetCare Company operates in North America, Asia Pacific, Europe, Central America and South Africa, what this means is that NPP is able to reach several different markets around the world and a great deal of possible consumers. Competitors: Considering Nestle Purina PetCare operates on a global market, it also has several competitors. Some of its strongest competitors are Mars Inc, Colgate-Palmolive Co. and Procter Gamble Co. Their main competitor is Mars Inc. hich is the only company that has been able to surpass Nestle in pet food sales; having sold approximately US$13. 3 Billion compared Nestle’s US$12. 9 Billion. Regulatory Situation: The pet food industry is heavily regulated by agencies such as the Food and Drug Administration (FDA), United States Department of Agriculture (USDA) and the Association of American Feed Control Officials (AA FCO) in the case of the United States. However, all Purina’s North America facilities have on-site quality assurance laboratories and staff. One of the means by which Purina try to maintain its quality standards is by having 99% of the roducts sold in North America manufactured at Purina-owned U. S. manufacturing facilities. Also, Purina ingredient sourcing and processing meets or exceeds all the regulations implemented by the agencies mentioned above. Distribution/Sales Channels Nestle Purina Petcare uses a multichannel distribution approach in order to make it easier for consumers to get their product. One example and, for some the most convenient, is purchasing their products through Purina’s website. Customers avoid any sort of middleman and they get the product delivered directly to their front door. This is an example of direct distribution, which is having the manufacturer dealing directly with the consumer. On the other hand, NPP also uses an indirect distribution approach which consists in having one or more intermediaries work with manufacturers to provide goods and services to consumers. This is the most common way by which people purchase products as it is the case when consumers go to retailers to buy a product that the retailer bought from the manufacturer. In other words, when a consumer goes to their local grocery shop and they buy Purina products, they are purchasing through indirect distribution. Grewal, 2012) General Strategy Business Mission: Nestle’s mission is to satisfy each customer needs by offering and selling high quality food, worrying about nutrition and health of their customers to provide good food for good life. â€Å"At Nestle, we believe that research can help us make better food so that people live a better life. Good Food is the primary sour ce of Good Health throughout life. † (Nestle, 2012) â€Å"Nestle’s objectives are to be recognized as the world leader in Nutrition, Health and Wellness, trusted by all its stakeholders, and to be the reference for financial performance in its industry. † (Nestle, 2012) Corporate value Nestle is focused on certain values within the company that make them unique in the global market. They are focused on health, wellness and nutrition of each customer through every product but it is also important the security and safety of each product has high quality. Moreover, it is also important to note that in Nestle is always looking to have open communication with clients and they respect the privacy of them. (Nestle, 2012) In organization is important to respect human rights within and outside the organization but Nestle is not only worry to respect human rights but also the environment in which employees are in this company. It also is important to prevent accidents, injuries and illnesses within the company, which Nestle has a document that explains each of the regulations of health and safety policies. (Nestle, 2012) The relationships between the company and suppliers are very important which is why Nestle has a code of suppliers which explain how have to the relationships, always demonstrating honesty and respect between them. (Nestle, 2012) Nestle will help rural communities and farmers to obtain a production system that cares about the environment. It is also important use products that are friendly to the environment, as well as the conscious use of water that is necessary and vital to every human being. (Nestle, 2012) Objectives (short and long term) * â€Å"Be recognised as the world leader in Nutrition, Health and Wellness, trusted by all its stakeholders, and to be the reference for financial performance in its industry†. (Nestle, 2012) * Provide a safe environment and social responsibility. * Understand local and global need. â€Å"Achieve leadership and earn that trust by satisfying the expectations of consumers† (Nestle, 2012) and create close and long relationship between their brand and customer. * â€Å"We are investing for the future to ensure the financial and environmental sustainability of our actions and operations: in capacity, in technologies, in capabilities, in people, in brands, in R;D. † (Nestle, 2012) * Make sure that they can satisfy future generation and ensure that they will have à ¢â‚¬Å"profitable growth year after year†. (Nestle, 2012) Marketing strategies * Competitive advantages: In order to gain a competitive advantage is important to have product or brands that can differentiate from others, also be in everywhere so that people feel identified with the product. For Nestle, culture, values and attitudes of individuals are important to determining what their needs are; they try to offer unique products in each geographic point where customer are. (Netle, 2012) * Growth drivers: Today people are more conscious about having good food and nutrition, plus a healthy life. Nestle is focused on these areas which make them to have a large market. [Everything] we do is driven by our Nutrition, Health and Wellness agenda, Good Food, Good Life, which seeks to offer consumers products with the best nutritional profile in their categories† (Nestle, 2012) * Operational pillars: Innovation is always important in any business; people are always looking for change and find better products. Nestle is always looking to innovate and renew each of their products in order t o engage their customers and stay in the market; offering products that are unique and makes them different than the competition. It is also important make the process most efficient from the product development to delivery of the consumer (Nestle, 2012) Marketing functions: Product and services Nestle Purina Petcare has a wide line of different pet food products. They have specialized food and treats for both dogs and for cats. Among the products designed for dogs they have a wide variety of products, which classified as of Purnia’s website are: Adult Dogs, Puppy Food, Senior Food, Targeted Dog Nutrition, Dog Treat and Dog Litter and Training Pads. Among all these categories they offer 28 different products that are sold under different labels. On the other hand, their cat oriented products are classified as: Adult Cat Food, Kitten Food, Senior Cat Food, Targeted Cat Nutrition, Cat Treats and Cat Litter. On their cat food line of products, they offer 24 different products and all of these are sold under different labels. Purina offers over 50 different products for both dogs and cats and these are sold under 20 different labels. This is one of the reasons why Purina has been able to dominate in this market, as it has been able to give an option for almost every single kind of need that customers may have due to their wide variety of products. Pricing Considering the pet food industry is a very competitive market, NPP has been forced to change its pricing strategies to adapt to the market. Currently, NPP uses a competitor based pricing method that an approach that attempts to reflect how the firm wants consumers to interpret its products relative to the competitors’ offerings. text book citation) The biggest problem with keeping up with competitive prices is that it prevents companies to increase prices and its revenue is also decreased as they have to make greater investments in advertising which increase costs and therefore decrease revenue as well. Distribution activities Nestle Purina Petcare uses a multichannel distribution approach in order to make it easier for consumers to get their product. On e example and, for some the most convenient, is purchasing their products through Purina’s website. Customers avoid any sort of middleman and they get the product delivered directly to their front door. This is an example of direct distribution, which is having the manufacturer dealing directly with the consumer. On the other hand, NPP also uses an indirect distribution approach which consists in having one or more intermediaries work with manufacturers to provide goods and services to consumers. This is the most common way by which people purchase products as it is the case when consumers go to retailers to buy a product that the retailer bought from the manufacturer. In other words, when a consumer goes to their local grocery shop and they buy Purina products, they are purchasing through indirect distribution. (Grewal, 2012) Promotion activities Coupons are largely used by NPP and its competitors in order to increase sales. Coupons provide a stated discount to consumers on the final selling price of a specific item; the retailer handles the discounts. (Grewal, 2012) Your Analysis and Suggestions Appendix: Example of the company’s promotion Research Material References: http://www. petfoodindustry. com/6371. html Taylor 2010 http://www. estlepurina. com/History. aspx PURINA HISTORY http://www. purina. com/coupons-and-offers/couponsandoffers. aspx COUPONS AND ETC http://www. purina. com/commitment-to-quality/commitmenttoquality. aspx REGULATIONS http://www. linkedin. com/company/nestle-purina LINKEDIN PROFILE Gundersen, R. (2008). A Growing Trend: Pet Owners Who Include Animals in Their Estate Planning. Journal Of Financial Service Professio nals, 62(4), 70-76. http://saveonfoods. gsnrecipes. com/Shop/WeeklyAd. aspx promotion Nestle. (2012). Nestle good food, good life. Retrieved from http://www. nestle. com/AboutUs How to cite Canadian Blood Services, Papers

The Importance of Positioning Essay Example

The Importance of Positioning Essay The role of Positioning for a business organization Nowdays, in the business world it is important to know of every aspect that an organization is going to be into. Market positioning is one of the important roles for advertising and promotion and so do in marketing. It is where an organization needs to be aware of, whether they should position themselves in other related perhaps a more challenging market. According to Belch Belch (2009, p. 56), positioning is defined as â€Å"the art and science of fitting the product or service to one or more segments of the broad market in such way as to set it meaningfully apart from competition†. In positioning, it is always thought by a decision makers on why, for whom, against whom and when to consume. In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Re-positioning involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market. De-positioning involves attempting to change the identity of competing products, relative to the identity of your own product, in the collective minds of the target market. We will write a custom essay sample on The Importance of Positioning specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Importance of Positioning specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Importance of Positioning specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The original work on Positioning was consumer marketing oriented, and was not as much focused on the question relative to competitive products as much as it was focused on cutting through the ambient noise and establishing a moment of real contact with the intended recipient. The growth of high-tech marketing may have had much to do with the shift in definition towards competitive positioning. An important component of hi-tech marketing in the age of the World Wide Web is positioning in major search engines such as Google, Yahoo and Bing, which can be accomplished through Search Engine Optimization, also known as SEO. This is an especially important component when attempting to improve competitive positioning among a younger demographic, which tends to be web oriented in their shopping and purchasing habits as a result of being highly connected and involved in social media in general. Although there are different definitions of Positioning, probably the most common is: identifying a market niche for a brand, product or service utilizing traditional marketing placement strategies (i. e. price, promotion, distribution, packaging, and competition). Positioning is a concept in arketing which was first popularized by Al Ries and Jack Trout in their bestseller book Positioning The Battle for Your Mind. This differs slightly from the context in which the term was first published in 1969 by Jack Trout in the paper Positioning is a game people play in today’s me-too market place in the publication Industrial Marketing, in which the case is made that the typical consumer is overwhelmed with unwante d advertising, and has a natural tendency to discard all information that does not immediately find a comfortable (and empty) slot in the consumers mind. It was then expanded into their ground-breaking first book, Positioning: The Battle for Your Mind, in which they define Positioning as an organized system for finding a window in the mind. It is based on the concept that communication can only take place at the right time and under the right circumstances (p. 19 of 2001 paperback edition). What most will agree on is that Positioning is something (perception) that happens in the minds of the target market. It is the aggregate perception the market has of a particular company, product or service in relation to their perceptions of the competitors in the same category. It will happen whether or not a companys management is proactive, reactive or passive about the on- going process of evolving a position. But a company can positively influence the perceptions through enlightened strategic actions. Generally, the product positioning process involves defining the market in which the product or brand will compete (who the relevant buyers are), identifying the attributes (also called dimensions) that define the product space, collecting information from a sample of customers about their perceptions of each product on the relevant attributes, determine each products share of mind, determine each products current location in the product space, determine the target markets preferred combination of attributes (referred to as an ideal vector), examine the fit between (The position of your product and the position of the ideal vector), and lastly after all is applied it is to position the product or brand in the selected market. references: Belch/Belch,2009, Advertising and Promotion,8th edition,MCGraw-Hill,New York Kotler, Armstrong, Swee, Chin, Oliver,2009, Principles of Marketing, Pearson Hall, Singapore Trout, J. , (1969) Positioning is a game people play in today ¶s me-too market place, Industrial Marketing, Vol. 54, No. 6, (June 1969), pp. 51 ±55. y Ries, A. and Trout,J. (1981) Positioning, The battle for your mind, Warner Books McGraw-Hill Inc. , New York, 1981, ISBN 0-446-34794-9 y Trout, J. and Rivkin, S. (1996) The New Positioning : The latest on the worlds #1 business strategy, McGraw Hill, New York, 1996, ISBN 0-07-065291-